Head of Marketing and Online Sales

Apply now Helston Garage Group

Salary: Negotiable

Do you want to work for a Company who recognise your expertise and values your input and ideas? Could a main prestige dealer group in the South West be your next challenge? If so, we are now recruiting and looking for an individual like you!

Helston Garages Group have an opportunity for a Group Head of Marketing and Online Sales to join the team based in Exeter.

What can we offer you?

  • Highly competitive salary
  • Pension (salary exchange option)
  • Life assurance
  • Employee Car Ownership Scheme
  • Private healthcare provision
  • 22 days holiday plus bank holidays
  • Discounted sales, MOT, products, parts & servicing

What will I be responsible for?

Joining our team as a Group Head of Marketing and Online Sales, you will be responsible for creating, maintaining and building a unified marketing and online sales team. Duties include and are not limited to:

  • Production and ongoing refinement of a marketing and online sales strategy for the Group based on the Group’s requirements and the prevailing and anticipated market conditions
  • The oversight and appropriate growth of a strong team component covering inbound lead handling to OEM lead handling standards
  • The oversight and growth of an ambitious and driven online sales team component who are motivated to help customers transact online or via the digital team
  • Through competitor analysis and appropriate research, identification of currently missed opportunities within marketing and online sales and implementation of improvement plans
  • To ensure that all digital marketing techniques are appropriately utilised to maximise the exposure of the Group’s digital assets
  • The inception and oversight of consistent, compliant and accurate marketing campaigns that share best practice where appropriate across the Group’s brands and assets
  • Proactively identifying areas of improvement in each division’s presentation of its products and offers and sharing best practice of this between divisions to mutual benefit
  • Supporting the marketing manager and digital sales manager to achieve their targets, and providing coaching and mentoring to key individuals where required

What are we looking for?

As the ideal Group Head of Marketing and Online Sales, you’ll have senior management experience of marketing and online sales operation, or a deep knowledge of either online sales or marketing and a working knowledge of the other. You will also possess:

  • Ability to manage staff, budgets and balancing competing end user requests
  • Ability to manage and control suppliers and negotiate contracts
  • Knowledge of PPC and SEO
  • Microsoft Office, in particular Word, Excel and Outlook
  • Experience of at least one social media management tool
  • Experience of at least one lead management system and CRM
  • Experience of at least one CMS and overall high standard of IT literacy
  • Strong English language literacy, a firm grasp of grammar and strong presentational skills

Who are we?

Helston Garages Group are one of the 25 largest dealer groups in Britain and the largest in the South West, with 38 franchise dealerships providing customers throughout Cornwall, Devon, Somerset and Dorset with high-quality new and used cars and vans generating a turnover in excess of £600 million and representing a range of franchises including Westerly BMW & MINI, Kastner Volvo, Helston VW, Truscotts Peugeot, Carrs Skoda along with Jaguar Land Rover, Audi, Porsche, Maserati, Ferrari and Select Used Vehicle branches.

This is a fantastic opportunity to join a privately owned Company where ethics really matter. We trade with integrity. If you feel you have the skillset, character and attitude to be Group Head of Marketing and Online Sales with us then please click ‘apply’

Apply now Helston Garage Group

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