Job

Marketing Executive

Apply now Harwoods Group

Salary: £Competitive

JOB PURPOSE:

Reporting to the Marketing Manager the role holder will be responsible for developing and implementing marketing campaigns designed to acquire, develop and retain profitable customer relationships.

Department/Business/Location:

Client Marketing / The Hive @ Head Office Crawley

Reports to:

Marketing Manager

KEY RESPONSIBILITIES

This Job Description is not contractual, and the content may be updated at any time.

Full UK Driving License

Proof of Right to Work in the UK.

Manage and maintain effective working relationships with Harwoods Group Manufacturer Marketing Departments.

Develop and manage all print and non-digital marketing communications materials including stationary.

Develop, manage and report upon all non-digital marketing campaigns.

Develop, manage and report upon E Mail marketing campaigns.

Ensure that the SMT Team and Website team are briefed on all marketing campaigns and campaign performance.

Provide Market Intelligence as requested.

Contribute to quarterly marketing planning process.

Develop plan and manage all Customer Events across Harwoods Group.

Manage and maintain good relationships with Harwoods Group Affinity Partners.

To ensure you have the correct skills and tools to successfully fulfil your role.

To support both on and offline events and campaigns as directed by your manager.

Skills & Requirements

Essential:

Competency in numeracy, literacy and IT.

Good understanding of all major marketing communication channels and media.

Good communication skills (verbal and oral)

Good relationship management skills

Ability to manage priorities and multiple projects simultaneously.

Excellent Time Management and Organisational Skills

Commercially astute with a data driven approach and a focus on ROI.

Analytical mindset.

Experience

Essential:

At least three years’ experience in a marketing role.

Experience of developing marketing collateral across a full range marketing channels.

Experience of developing and managing e mail marketing campaigns.

Experience of producing and analysing marketing intelligence reports.

Experience of working within a fast-moving retail environment.

Experience of managing promotional and customer loyalty events.

Desirable:

Experience of working in an automotive retailing environment would be advantageous but not essential.

TEAM MEMBER COMPETENCIES

Delivering Memorable Customer Service

INDICATORS

Makes customer satisfaction and customer loyalty a priority and shares customer feedback with team

Drives improvements to meet changing customer requirements

Ensures investment decisions or changes to processes/systems support good customer service

Challenges and supports colleagues who do not support good customer service

Recognises and rewards excellent customer service

Sets and upholds customer satisfaction and experience standards

WHAT GOOD LOOKS LIKE

Consistently has a positive attitude, is often smiling

Acknowledges customers with eye contact and a greeting

Does what they say they will do

Good communicator at all levels

High Performing Teams

INDICATORS

Matches resources, skills and teams to meet business needs

Role models good performance management and promotes a culture of learning and development

Demonstrates ethical and professional behaviour, acts as a role model for others

Leads communication with staff across the business to build engagement

Visible and interactive with colleagues at all levels

WHAT GOOD LOOKS LIKE

Self-motivated and makes a positive contribution

Has a can-do attitude, seen and heard offering solutions

Builds healthy relationships with colleagues

Goes the extra mile, organised, reliable, consistent

Commercial & Operational Excellence

INDICATORS

Provides the team with clear priorities and direction

Makes prompt, clear operational decisions which may involve tough choices or considered risk

Motivates and empowers others and encourages delegated responsibility

Recognises and celebrates the successes of individuals and teams

Communicates clearly and motivates key stakeholders

Understands the strategic challenges / opportunities and develops strategies to generate competitive advantage

WHAT GOOD LOOKS LIKE

Can work well under pressure

Is target driven and is motivated by exceeding goals

Challenges the way we do things and recommends solutions

Actively seeks feedback

Innovation & Improvement

INDICATORS

Sets a culture of innovation and enables structured continuous improvement activities

Focuses and prioritises innovation and change where it will make the biggest difference

Delivers successful organisational change

Deals effectively with ambiguity to provide clear direction for the team

Recognises and celebrates successful change and improvement

WHAT GOOD LOOKS LIKE

Offers up ideas and suggestions for improvement

Is heard talking positively about change

Spots opportunities and acts

Shares best practice with others including with the BIG

Brand Aligned

INDICATORS

Personally demonstrates pride and enthusiasm for the brand

Ensures the team develops the requisite knowledge of the brand, products and services through structured brand training programmes and informal coaching

Develops a culture where expert knowledge is valued and shares with interested customers

Recognises and rewards good product and service knowledge

WHAT GOOD LOOKS LIKE

Passionate and loyal to the brand and product, a proud ambassador

Walks the talk when it comes to the brand values and proudly refers to the products they represent

Doesn’t have to be asked to look up the latest product information

Apply now Harwoods Group

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