Taking the next step, together
Consumer expectations have evolved
We know the way people buy cars has changed. Over the past few years, the balance in the buying journey has shifted from forecourt-first to digital-first with more of the journey being completed online.
Now, a seamless consumer journey between digital forecourts and physical experiences is no longer a demand, but an expectation.
Discover a great deal more
In a world of evolving consumer expectations, Auto Trader is by your side to help you navigate this new retailing landscape. Helping you unlock new opportunities that digital brings.
More purchase ready buyers
Digital buyers have more purchase intent when reserving a vehicle online, leading to a better conversion to sale once they arrive on your forecourt.
Deals typically convert around 2x the rate of leads *
More sales while you sleep
Providing consumers with the option to complete more of their buying journey online means your forecourt is open for business all-day, every day.
Retailers have found that 45% of deals come outside of normal business hours **
More time for what matters
Putting the customer in control of the ordering process removes the admin burden from retailers, freeing up vital time to convert more searches into sales.
74% of retailers say they spend less time on admin since joining Deal Builder *
More haggle-free forecourts
Consumers who commit to a purchase online are more likely to buy at the advertised price, meaning you can maximise profit without the haggle.
57% of retailers on Deal Builder say that buyers as less likely to haggle *
* Retailer quant survey, January 2024. N=23 | ** Auto Trader data. Analysing all deal volume from July - December 2023. Based on 9am-5pm typical business hours
Introducing Deal Builder
With Deal Builder, we're building a seamless retailing experience on Auto Trader. This is a flexible start-stop journey, which enables buyers to complete as much of their buying journey online as they choose, before visiting your dealership.
"We've started to get reservations coming in after hours, which has made it as if we have a 24-hour forecourt, which has been really good for us. We wake up the morning and we've sold a couple of cars, which has been absolutely fantastic. It's really given us the confidence to grow our business"
Niaz Kanji, General Manager, SR Motors
Register your interest in Deal Builder
Our team of dedicated Performance Managers will talk you through next steps