Mini no fool with April 1 launch

MINI UK is responding to a huge surge in interest for its 100 per cent approved used cars with a complete redevelopment of its MINI Cherished website.  

From April 1, UK customers will be able to locate their perfect used MINI faster and even more easily at www.minicherished.co.uk

 

In February of this year, searches for used MINIs totalled nearly one million through www.minicherished.co.uk. 

 

That equates to a staggering 91.5 per cent increase on the same period in 2007.  The good residual values and low ownership costs of pre-owned MINIs are proving irresistible to British buyers, with sales already up 25.2 per cent over the first two months of last year.

 

Site visitors will now be able to compare a shortlist of MINIs and even email the car’s details to a friend directly from the website. 

 

If they can’t find exactly the right car, there is an alert service with email, SMS or MMS text formats available ensuring they don’t miss out on the MINI of their dreams.

 

MINI UK General Manager Andy Hearn said: ‘With the phenomenal growth in sales of used MINIs, we are delighted to be supporting our dealers through this more interactive website. 

 

‘Prospective MINI customers will be able to quickly search a wide variety of MINIs from the comfort of their own home, contact the selling dealer and receive all of the benefits of buying a 100 per cent approved used MINI as part of the MINI Cherished scheme.’