Motor Codes' call service

Time 6:57 am, August 15, 2012

MOTOR Codes is set to introduce a free call whispering service for its 6,800 member garages.

The new service from the OFT-approved industry standards body, will allow subscribers to monitor levels of business gained directly through Motor Codes.

The service introduction follows a five-month pilot with Bristol Street Motors who measured a business influx, directly attributable to referrals from the group’s Motor Codes profile pages, in excess of £100k.

Robert Forrester, CEO of Vertu Motors, said: ‘Motor Codes has recognised the significant role that online research plays in consumer buying behaviour. Its online garage finder, customer feedback mechanism and easily navigable garage profile pages help consumers make a confident choice and, in turn, drive business to its committed subscribers.

‘The results of this pilot show that we’re right to place Motor Codes involvement as a part of our overall business growth strategy.’

The call whispering service, which will be activated for all Motor Codes subscribers throughout August, substitutes a garage’s own contact number on its Motor Codes profile page for an alternative. Calls to the newly-assigned number are introduced to the garage as coming via Motor Codes.

Chris Mason, managing director at Motor Codes, said: ‘Behind the scenes a huge amount of work has gone into making our website perform well at directing motorists to garages committed to the codes and, internally, we’ve watched traffic to our website rocket this year.  This service allows each and every subscriber to see the difference that Motor Codes makes to their bottom line.’

During the Bristol Street pilot, running from March through July, in excess of 100 calls each month – a total of 650 – were shown to come from customers who had chosen a Bristol Street dealership having found it on

Based on an average invoice value across the Bristol Street network, this translates to a quantifiable business benefit of approximately £117k.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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