Motorpoint tops Which? poll

Time 14 years ago

MOTORPOINT is celebrating after consumer champions Which? confirmed new car buyers can make significant savings through the chain.


The Consumer Assosication’s magazine gave a ringing endorsement to the car supermarket after comparing prices of internet car brokers.


‘We found that shopping around online is simpler than negotiating with dealers yourself and, in most cases, we obtained a better price,’ said Which? motoring editor Richard Headland. ‘You can save hundreds, if not thousands, of pounds by shopping this way.’



The Which? team compared prices using only internet car brokers to find the best online deal on 15 popular cars. Overall, the exercise delivered an average saving of 11 per cent against the list price.


Motorpoint – the UK’s leading car supermarket group – is not an online broker but it does operate an award-winning website where new car buyers can browse for their chosen model to compare price.


Among the sample cars in the Which? survey was a new Peugeot 308 1.6 VTi S 5-door. According to the survey, the list price for the car is £14,095. The lowest web broker price was £12,275 – a saving of £1,020.  Motorpoint has the same model on offer at £11,699. 


That’s a saving of £2,396 – more than double the best found by the Which? team.


Interestingly, Which? also revealed only six per cent of its members have bought a car online, while figures just produced for Motorpoint show that more than 25 per cent of its customers used the internet to make their purchases in 2007.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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