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Motors.co.uk: Dealers double sales in February

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Time 10:06 am, March 28, 2014

motorsMOTORS.co.uk has helped its dealers customers double their sales.

The company says its new TV campaign has contributed to doubling like-for-like sales for its dealers in February 2014, compared with the busiest month last year – September.

Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: ‘Since our ads launched on TV earlier this year, we’ve noticed a really strong uplift in visits to the site whenever our Chicken or Carousel creative has played out in the commercial breaks in movies, reflecting the cinematic qualities of the ads themselves.


‘While we will continue to appear on a wide variety of channels throughout 2014, reaching drama-lovers, comedy-fans, sports-nuts, soap-addicts and documentary-devotees, we’re really excited about our plans for April to extend our reach to what has proven to be a very responsive and engaged movie-watching audience with a heavyweight campaign playing across the biggest blockbuster films in the month.’

Motors.co.uk says it will also be launching an updated TV creative, with additional ads following the ‘Carfuffle’ theme scheduled to air over the coming months.

Andy Coulthurst, managing director for Motors.co.uk, added: “We’re incredibly proud of the results we’ve achieved for dealers over the first three months of our TV and radio marketing campaign. Coupled with significant product development and the roll-out of increased Smart Search functionality, the results speak for themselves.’


James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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