With a challenge from brand chiefs – to ‘maintain Audi’s trend-defying buoyancy in the new car market’.
Audi UK will post a modest year-on-year sales increase for full year 2009, despite the financial downturn. Its key September sales were 1 per cent up on 2007.
Levine will use his sales, marketing and product development experience to maintain this position.
In the past, he’s worked in Europe and South Africa, for Nissan, Fiat and Audi. ‘I’m focusing on maintaining the Audi brand’s momentum,’ he explained, ‘whilst ensuring we are consistently and effectively delivering outstanding customer service.’
Dealers are crucial to his plans. ‘My philosophy is that the front line produces the bottom line, so you can be sure that my approach will be closely linked to supporting the Audi Centres in the challenging months that lie ahead.’
10 new cars are planned for Audi in 2009, a number of which will extend the brand’s reach into new territory.
In 2000, Audi UK sold 43,000 cars. Since then, it has broken sales records every year. The 100,000 mark was hit in 2007, and the company will exceed this again in 2008.