10:24 am, May 12, 2008
FERRARI is set to unveil its all-new GT car on the internet – bit by bit. In an innovative move, the marque will build-up to the new model’s official unveiling at the Paris Auto Show next October by slowly revealing the car on a dedicated website.
Click on the link below now and you won’t actually be able to see very much – but you can hear it! And boy does it sound amazing!
‘Visitors to the site are guided through a sensory voyage of discovery which, over the coming weeks, will gradually reveal the new car in its entirety and feature some highly gratifying virtual road tests too,’ said a spokesman.
‘The new site begins that voyage of discovery with the sense of sound. The roar of the new GT’s engine will be the first bit of it to be revealed to enthusiasts and will be followed over the next few days by the first photographs of this eagerly-awaited car whose name will also be revealed.’
This is the first time that the Prancing Horse has used this virtual approach which will allow it to illustrate various aspects of the new GT model’s design and the many, many technological innovations that it sports.
Updates and additions to the site will continue until the Paris Show. Check it out now at www.ferraricalifornia.com
