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New Honda dealer opens

Time 13 years ago

hondaJARDINE Honda has just boosted the car dealer industry, with the opening of a new site.

Clover Leaf Reading Honda complements Jardine Motors’ 2 existing Honda sites in Ascot and Newbury.

The company purchased the Reading business from Marshall in 2006, originally operating from a Bath Road site.


Now, a former industrial unit on the Rose Kiln Lane Trading Estate has received a multi-million pound development, to create a ‘state-of-the-art dealership’ – and several new jobs.

The site, just off the A33, includes a 10-car showroom, plus space for up to 50 used cars. There are also 8 workshop bays, including a dedicated MOT facility.

Gary Peters, franchise general manager, said: ‘We are delighted to be in the Rose Kiln Lane showroom and very excited at the opportunities it represents.

‘Despite the current global financial situation, early indications are that this will be a hugely successful venture.’


Honda UK general manager Bernard Bradley was also buoyed: ‘It’s really important for Honda to have another strong outlet in the Berkshire area.

‘The facilities at Clover Leaf are fantastic and will prove popular with existing Honda owners in the area, as well as those looking to buy a new car.’

James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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