9:37 am, October 30, 2008
HPI’s Consumer Watch service has just been launched – allowing dealers to find out whether past customers still own the car they brought from them.
The service allows dealers to improve their hit rate with buyers, targeting owners at the right time, with the right products.
It is a useful aid to database cleaning too, something that all dealers should be spending time on in the current climate.
Daniel Burgess, automotive director of HPI, revealed more: ‘Dealers will be able to export customer and vehicle records from their dealer management systems, and receive cleansed and updated information back from HPI.
‘At a time when every penny really does count, we are proving to dealers that communicating with their customers and prospect clients does not need to be complicated, time consuming or costly.’
Use it as a prospecting tool, says HPI, but also as a means of improving service hit-rates, and even informing customers when MOTs are due.
By targeting communications, dealers can also cut down on expensive waste from letters to owners who have since sold the car.
