BETTER quality Protons delivered more quickly are promised, following the opening of a new pre-delivery inspection centre.
The 4.5-acre PDI centre is based at the company’s head office and parts distribution centre in Bristol, and offers dealers next-day dispatch cars.
An impressive 250-car covered storage site is boasted of, plus a further 14 acres of parking alongside. As well as a training centre, a full technical workshop and paint shop feature, which Proton will also use to prepare limited edition models and recondition used cars to retailer-prepared status.
The company says this enhances its reputation as one of the best value small franchises available. Low start up costs, minimal running costs and margins of up to £3,000 are all draws. The franchise generates realistic achievable income for either an existing franchise or a small independent dealership, adds Proton.
Brian Machin, Sales Manager at Ryders of Warrington, is impressed. ‘We ordered three Proton GEN-2s last Friday and received them the following Tuesday, which is a superb delivery time. More importantly, the presentation and finish of the cars was excellent.’
According to Brian Collier, MD of Proton Cars (UK), the new PDI centre will significantly improve the quality of service to Proton dealers. ‘This is a huge investment designed to bring benefits to our network.’
‘The new facility will improve our already high dealer support operation by reducing delivery times and costs for dealers as well as supporting our sales plans for the coming year.’