People don’t haggle

Time 13 years ago

020403-a-sko1.jpgUSED are the cars of choice, rather than new, for 64 per cent of motorists.

But, says a new poll, only two thirds reckon they’ll have the confidence to haggle over the price.

This is despite worries over the dreaded credit crunch. Indeed, 68 per cent admit they do no research on finance deals before buying a car. Women are the worst here, with 72 per cent revealing they don’t do their homework.

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Only 13 per cent of motorists will give more than token attention to finding the best finance deals out there.

Of those who do select finance, one in seven reckon they took the ‘easiest option’ – dealer finance – with one in 10 using a personal loan. One in 20 paid for it on their credit card.

This admission from buyers is particularly noteworthy as September approaches. Companies such as esure, who carried out this survey, are warning people to scratch up on their haggling skills.

You may just be seeing more people coming into the showroom determined to strike a hard bargain. Be prepared, both for deal-hunters and those suspicious that you’re trying to pull the wool over their eyes.

A good dealer will always get the best, most suitable deal for all concerned – including the customer. It’s crucial you ensure they know this, and help allay some of the suspicious such surveys can ignight.

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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