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Porsche sales worldwide down 12 per cent in first half of 2020 and blames coronavirus lockdown measures

Time 10 months ago

German luxury brand Porsche has reported sales in the first half of 2020 have dropped 12 per cent compared to the same period last year.

Porsche delivered 116,964 cars to customers, a decline of 12 per cent, and blames the closure of its dealerships during the height of the coronavirus pandemic.

The brand remains optimistic, though, reported an improvement in sales in the US and Europe since May.

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Despite being best known for its sports cars like the 911 and Cayman, it was again SUVs that saw the most volume. Porsche delivered 39,245 Cayennes and 34,430 Macans in the period.

The 911 was less affected by the pandemic, though, with almost 17,000 deliveries representing a two per cent increase on 2019. Meanwhile, the electric Taycan, a newly introduced model, sold 4,480 units.

Detlev von Platen, member of the executive board for sales and marketing at Porsche, said: ‘We see positive tendencies, although we continued to feel the effects of the coronavirus crisis in the second quarter, especially in the US and Europe.

‘A crucial factor here was the month of April, when almost all Porsche Centres in these markets were still closed.

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‘In addition, this was a very strong second quarter in 2019 as the comparative period.

‘We remain confident, however, and are full of energy as we tackle the challenges in the second half of the year.

‘The continuing positive development in China and other Asian markets will help us here, too.’

James Batchelor

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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