Boxers showcase Abarth

Time 9:22 am, December 13, 2008

Race of Champions Abarth showcaseFRANK Bruno, Amir Khan, David Haye and Enzo Maccarinelli will all drive at the Race of Champions this weekend!

The British boxing champions will get behind the wheel of 190bhp Abarth racers, at a special showdown during the sell-out Wembley event.

The ‘Ultimate Knockout’ event is a series of races for celebrities and sportsmen. Other stars include TV chef James Martin, Olympic champ Chris Hoy, Arsenal star Bacary Sagna and popster Shayne Ward.

Celebrities race in a similar way to the race car pros in the main event. Each takes part in knock-out rounds, before two winners from each group meet in a grand final.

A good crowd is guaranteed: it takes place just before the Chris Hoy – Lewis Hamilton Man v Machine challenge.

It’s great PR for the fledgling Abarth car dealer franchise. ‘The Race of Champions event is an exciting opportunity for Abarth to show the quality of its cars to thousands of race fans,’ said Ivan Gibson, Abarth brand manager.

‘I’m delighted that so many well-known names will be driving our Abarth 500, and I am sure they will enjoy the experience of the car, the track and the entire event’

Dealers can follow the event here, and look out for the marketing releases next week!

By Richard Aucock

Abarth for you?

Fiat pulls UK Lancia launch

Fiat bypasses dealers

Car Dealer Magazine's avatar

Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

More stories...

Server 190