Talking to Car Dealer at the French firm’s HQ, Darren Payne – who was appointed in January – said Renault is confident in finishing the year with a 2.4 per cent market share.
‘This year we are bang on budget and very happy with our performance,’ said Payne (pictured). ‘We’ll be at 2.4 per cent this year and we are aiming for a clear one point increase in 2013 to 3.4 per cent cent.’
Payne added that thanks to the 55-or-so dealers who were axed from the network in December 2011, the through-put per dealer who currently makes up the network is ‘dramatically increased’, and it is Payne’s aim to see dealers selling 500 units per outlet, on average, in 2013.
Current-generation and all-new Clio, Dacia, Renault’s electric ZE (zero emissions) range and Renault’s current model line-up will all contribute to this sales and market share lift.
It’s also the brand’s aim to be profitable by 2013.
‘This year is our transition year, with some work to do,’ added Payne. ‘It has been a difficult time for many reasons: We have to reorganise our company and the network and there has been many challenges. We really do see blue sky ahead for 2013. We have a plan and we are determined to get back into profitable times.’
To read more about Renault’s plans for 2012-13, read Issue 55 – out September 15.