Renault wants 2.4% share

Time 3:38 am, August 16, 2012

RENAULT UK aims to hold a 2.4 per cent market share by the end of 2012, the firm’s new sales director has revealed.

Talking to Car Dealer at the French firm’s HQ, Darren Payne – who was appointed in January – said Renault is confident in finishing the year with a 2.4 per cent market share.

‘This year we are bang on budget and very happy with our performance,’ said Payne (pictured). ‘We’ll be at 2.4 per cent this year and we are aiming for a clear one point increase in 2013 to 3.4 per cent cent.’

Payne added that thanks to the 55-or-so dealers who were axed from the network in December 2011, the through-put per dealer who currently makes up the network is ‘dramatically increased’, and it is Payne’s aim to see dealers selling 500 units per outlet, on average, in 2013.

Current-generation and all-new Clio, Dacia, Renault’s electric ZE (zero emissions) range and Renault’s current model line-up will all contribute to this sales and market share lift.

It’s also the brand’s aim to be profitable by 2013.

‘This year is our transition year, with some work to do,’ added Payne. ‘It has been a difficult time for many reasons: We have to reorganise our company and the network and there has been many challenges. We really do see blue sky ahead for 2013. We have a plan and we are determined to get back into profitable times.’

To read more about Renault’s plans for 2012-13, read Issue 55 – out September 15.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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