BMW is celebrating its best-ever first quarter for sales across the range in the UK. BMW registered 22,755 new vehicles in March – an increase of three per cent over March 2007 and represents a record for the company in new car sales in March.
BMW UK has now sold 33,326 new BMWs so far in 2008 securing a market share of almost five per cent. Year-to-date sales are up 17 per cent compared to 2007 making this the strongest first quarter ever for BMW in the UK.
Tim Abbott, Sales Director BMW (UK) Ltd, said: ‘I believe the widespread introduction of EfficientDynamics across the range has underpinned this exceptional sales performance. New and existing private and corporate buyers are attracted to our cars as they meet both their environmental needs and dynamic driving aspirations. In my view nobody has done more than BMW to bring low CO2 cars that are fun to drive to all new car buyers and this is reflected in our record sales.’
Not to be outdone, MINI got in on the act and recorded its best-ever sales month in March with 8,858 registrations. It knocked September 2007 off the top spot for MINI sales and represents a 12 per cent increase over March 2007.
Andy Hearn, MINI UK’s General Manager, said: ‘This new record reflects the broadening MINI range which was bolstered by the arrival of the new MINI Clubman. Our new model is a huge sales success with customers, with one in every five MINIs sold in March a Clubman.’
And BMW Motorrad UK is also celebrating a successful start to 2008 with its strongest ever first sales quarter. Year-to-date sales are up eight per cent compared to 2007 with 1,377 registrations.