Seat dealer is in the pink

Time 9:16 am, November 12, 2012

ONE Seat dealer has shown the Mii city car can look pretty in pink.

Called the Miinx, the car is the work of Cornwall dealership Dales Seat, and was created as a one-off show car after sales manager Tom Rawlings decided one evening that he fancied doing “something different”.

Work began immediately, with the dealership choosing a Mii Sport in Deep Black metallic as the basis for the as-yet-unnamed car.

The Mii’s bodywork was covered in a pink gloss vinyl wrap, while the lights were tinted with a translucent film, resulting in a more pronounced, contrasting look.

Once the wrap had been applied, Dales posted a picture on Twitter and asked for some name ideas. “Miinky”, as it was for a while, generated plenty of discussion, though eventually “Miinx” was settled upon. Aside from the wrap, the Miinx is a standard three-door Mii Sport.

The Mii Miinx costs £11,500, and with ever car sold Dales plans to give £100 to the Breakthrough Breast Cancer charity. ‘One thing’s for sure – the Miinx is a car that always provokes a strong reaction, good or bad,’ said Rawlings.

We’ve been absolutely overwhelmed by the response to the special edition since we launched it. From the day we first parked it outside our showroom, people have made a point of coming in to tell us what they think.

‘The car’s also divided opinion on Twitter. I tweeted a photo and within minutes hundreds of people were commenting about it. But we couldn’t believe it when people from all over the place started calling the dealership to enquire about the car. We’ve obviously done something right,’ he added.

Dales has received a raft of enquiries about the Miinx – one from as far afield as northern Scotland – and has consequently begun taking firm orders

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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