The company has created a campaign called TomTom’s Map Paradise Project and is offering five lucky families the chance to win 10,000 euros by a mapping tropical island.
The lucky winners will spend two weeks mapping Mauritius Island in a specially equipped mapping car. Their efforts will see TomTom being able to create brand new navigable maps the island aiding future travellers when they’re exploring Mauritius.
Successful applicants will be able to take up to four members of their family or friends in an all-expenses trip, and will earn 10,000 euros for their efforts.
It’s yet another innovative marketing stunt from the firm. In recent years, TomTom has attracted new customers by offering celebrity voice-overs on its products – and the Map Paradise Project carries on the fun.
A special website has been created to explain the project, and includes humourous videos fronted by a character called Christopher Bradshaw.
Corinne Vigreux, TomTom’s managing director, said: ‘The very first step in creating an accurate map is proper field work, and that is where the Map Paradise Project comes in.
‘This project will not only create new navigable maps, it will also give people a unique insight into how our maps are made. And where better to start mapping, then on a beautiful paradise island,’ she added.
Interested adventurers are invited to fill out an application form explaining their suitability for the trip. Please click here.
This post has been sponsored by TomTom.