Kinghams in Croydon and Wiltshire and Sons in Farnham will offer new car service and sales, while the company has also signed up Andover’s E.W. Pinchbeck and Sons as a service dealer.
The trio were lucky enough to enjoy a trip to the recent Paris Motor Show, to toast the deal – and see SsangYong’s hope for the future, the dramatic C200 concept car.
Kinghams has been going for nearly half a century, with SsangYong adding to its current Daihatsu franchise, plus service for SEAT and Alfa Romeo.
Sp why did they jump on board? Dealer principal Keith Kingham said: ‘We used to sell the Daihatsu Fourtrak very successfully and we wanted something similar.
‘We know that there are customers who want a car like that to do a job of work, and they want value rather than a premium-priced badge; SsangYong works very well in that respect and fills a gap in our showroom and in our local market.’
Barry Wiltshire, sales director of Wiltshire and Sons in Farnham, Surrey, was just as buoyed: ‘We were looking for new products and a franchise that would add value and complement what we already had.
‘In the first week of having SsangYong, we sold four new vehicles – in the middle of the credit crunch and financial mayhem!’
Wiltshire and Sons is an established SEAT dealership, in business since 1974.
Eddie Pinchbeck added: ‘We’re in the middle of farming country, and while there will always be some people who want a car for status reasons, most people round here want value and ability.
‘SsangYong is adding value to our business, and we hope to develop a healthy relationship with the importers.’