SSANGYONG is stepping up its dealer recruitment programme this week – by taking to the road.
The SUV manufacturer will be present in force at the Brightwells specialist 4×4 auction in Leominster on June 24, with a hospitality unit and the full range of cars.
And that’s just the first in many such events. The manufacturer is keen to show potential dealers the benefits of the franchise, and talk to them about the products and the offer. That’s why it’s getting out there and doing just that.
David Foster, Dealer Development Manager for distributor Koelliker UK said: ‘Dealer recruitment is a priority for SsangYong, but we aren’t prepared to wait for dealers to contact us. We know that when dealers can see and experience the cars, they begin to appreciate the brand’s potential in their own areas.’
‘Quite simply, they realise that they can sell the range to their customers, and that kicks off meaningful talks about how SsangYong can work for them.’
The initiative is an extension of SsangYong’s marketing programme, which takes the products to the people rather than expecting potential buyers to walk into showrooms.
Throughout this year, SsangYong will be present at dozens of shows, exhibitions, events and shopping centres in order to increase awareness, gain good quality leads and generate test drives.