A REJUVENATED SsangYong – currently being completely re-launched in the UK – has announced plans for an unprecedented raft of new models due for production over the next few years.
From 2009 through to 2014, SsangYong will invest more than 1.9 billion euros in 20 new models based on five different platforms, with five new engines and with monocoque construction.
It’s also possible that world-famous Italian styling house, Italdesign, founded by Giorgetto Giugiaro, will be involved, having already styled the latest Rexton model.
SsangYong’s new diesel hybrid technology, unveiled at last month’s Geneva Motor Show, is likely to feature in the new model line-up. The South Korean company says that a diesel hybrid can slash CO2 emissions and improve fuel efficiency by 30 per cent.
Paul Williams, managing director of British distributor Koelliker UK, said: ‘I have been able to see some of the new models and although I can’t reveal any details, I’m very excited about what’s coming.
‘It’s unlikely that all 20 will be appropriate for the UK, but it will mean a wider and more attractive range with much greater choice for customers. There will be different body styles and engines including passenger cars that will enable us to compete strongly in new market sectors.’
It may not have been clothed in attention-grabbing sleek bodywork, but the power train (pictured) and bare chassis shown by SsangYong at the Geneva show is a strong pointer to the future.
In general, diesel hybrid cars ensure a good level of energy efficiency and outstanding fuel efficiency in comparison to petrol hybrid cars. As a result, a significant reduction in CO2 and exhaust emissions can be achieved.
Ssangyong are also on the look out for new dealers in the UK – find out more about the search by clicking here.