The company, which specialises on digital marketing and lead generation for manufacturers and dealers, has appointed Simon McBride to head up its digital automotive magazine MotorTorque.
With McBride onboard, the firm says MotorTorque will build its reputation into becoming one of the UK’s most read and respected online automotive magazines, while helping to drive leads and sales for its sister sites, such as AskaPrice.com and OneSwoop.com.
The appointment represents a major boost to The Auto Network’s provision of more authoritative automotive content across its network of websites, improving car buyer engagement and new car leads generated.
McBride comes to The Auto Network from Parkers.co.uk where he was road test editor.
The Auto Network’s head of digital marketing, Richard Wood, said: ‘Simon is joining us with a great pedigree in automotive journalism. He’s worked with some of the biggest names in the industry and is the perfect appointment for leading MotorTorque on to the next level.
‘We’ve got a lot of exciting site changes, video projects and other additions to the team that make it a great time for him to be joining us.’