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Topless sale success

Car Dealer Magazine by Car Dealer Magazine
May 15, 2008
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Home News

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SUMMER must be coming, as a recent St Georges Day sale of convertibles on behalf of Lex at BCA Brighouse attracted buyers from all over the country.  

 

The sale on April 23 featured a huge selection of convertibles ranging in value from around £4,000 to nearly £50,000, attracting both professional and non-trade buyers.

 

The sale attracted 207 registered bidders to BCA Brighouse, with a further 107 bidding via BCA’s ‘Live Online’ service over the internet. 

 

The sale achieved a 91.5 per cent conversion as 225 convertibles were sold on the day, generating a turnover in excess of £3m and an average sale price of £13,400. The sale averaged 98 per cent of CAP Clean.

 

The event featured cars from Lex, with a mix of business, ex-lease and finance cars.  Among the strong performers a 2005-registered Porsche 911 3.8 Carrera sold for £47,500, an 06/06 Mercedes SL 350 realised £37,400 and an 05/05 Mercedes SL500 sold for £37,100.  

 

An AM Vantage realised £35,800 and a 2000-registered Ferrari 456 GT Coupe on a personal plate sold for £31,000.

 

Lex’s National Auction Manager Ken Boothe said: ‘We worked closely with BCA to manage this special event and were able to offer a large number of convertibles in one place at one time.  

 

‘BCA’s marketing campaign attracted hundreds of buyers and the bidding was strong throughout the sale. The whole event was well-staged and the vehicles were well presented. The result speaks for itself.”

 

Simon Young, National Account Manager, BCA added: ‘The specialist convertible market has a strong following with buyers and themed events such as this create a great deal of interest. Lex vehicles are prized in the used market because of the consistently high quality of product the company offers.’

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