VAT cuts budget Fiat

Time 6:48 am, December 9, 2008

VAT cuts budget FiatFIAT has used the Chancellor’s budget VAT rate cut for some advantageous marketing of the 500 city car.

The retro 500 now costs less than £8000 – despite a price rise to £8100 in the summer.

The 2.5 per cent VAT cut has taken this down to £7929. So Fiat has taken the opportunity to headline the fact.

‘It has been praised for its style, eco-friendliness, road manners and economy,’ said Elena Bernardelli, marketing director, Fiat UK.

‘Now the Fiat 500 has re-affirmed its terrific value for money with this latest list price.’

Could this opportunistic marketing inspire similar innovations in your dealership?

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