2009 marks not only the handing over of the VW factory by the British Military Government – but also 60 years since the Federal Republic of Germany was created.
The car giant this weekend launched a huge TV campaign in Germany. It will follow this up worldwide, with print ads and other communications.
UK dealers are expected to heavily support the campaign, which focuses on VW’s more affordable and environmentally friendly vehicles.
The huge campaign is expected to spotlight classic models as well as new ones. It will also highlight key national events, such as the German reunification.
New media is also being targeted. all customers and fans are
being asked to tell their own personal Volkswagen story.
This story can take the form of texts, photos or video clips, sent to www.volkswagen-60-jahre.de – a website specially set up for the campaign.
Volkswagen is also using internet communities such as YouTube or MySpace.
‘We want to contact people via an online community platform and to thank the brand’s customers and fans for making ’60 years of value’ possible,’ Ralf Maltzen, head CRM and internet marketing at Volkswagen, said.