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F1 firm’s LIVE launch

Time 13 years ago

Watch car firm's F1 launch LIVETOYOTA is today offering fans the unique opportunity to watch the launch of a Formula 1 car live over the internet.

At 11am, the Toyota Racing team will unveil its 2009 TF109 racer – exclusively online.

The ‘virtual’ unveiling is being conducted via a webcast to cut costs. Gone are the lavish launches of old. In is an air of using modern technology to cut costs – improving access for the people who actually buy Toyota road cars.

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The dedicated www.tf109-premiere.com website will countdown to the event before going live at 11:00am GMT on 15 January with a virtual unveiling ceremony and exclusive images of the TF109.

This dedicated www.tf109-premiere.com website will provide access to Toyota Racing, including:

• Virtual unveiling ceremony
• Special video material
• Photographs
• Video comments from drivers and team management
• Features explaining Formula 1’s 2009 rules
• A chance to communicate directly with Jarno Trulli and Timo Glock

Car Dealer will be one viewer of the event; we’re sure Toyota dealers across the country will be joining us.


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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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