• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

What car buyers’ colour choice means

Car Dealer Magazine by Car Dealer Magazine
March 5, 2008
0
Home News

smart.jpg

DESPITE endless traffic jams, motorway mayhem and the occasional road rage incident, research published today reveals the UK is in fact a nation of calm and relaxed drivers who enjoy taking the ‘spiritual road’ in life.  

 

According to fish4cars, the nationwide classified cars website, most UK drivers opt for blue (28 per cent) when choosing their motor, which colourologists claim demonstrates well-balanced and chilled-out personalities. 

 

The fish4cars research highlights that the colour of a car speaks volumes about the driver but also dictates how they are perceived on the road.  


 

The statistics show that over half of drivers (51%) instinctively give red cars a wide berth when passing them on the motorway as they regard them as being too speedy and dangerous. 

 

In complete contrast, white car drivers are naturally seen as introverted yet safe (40%).  And watch out if you are male and have a penchant for the colour pink – 86% of men spotted driving pink cars, like the Smart left, are instantly thought of as a pushover!

 

When it comes to choosing new wheels, most Brits (98%) cite car colour as the most important factor and shun the more traditional checks such as miles on the clock and service history.  

 

So what exactly does the colour of your car say about you? fish4cars has worked with colourologist Donna Blackman, to offer insight into the meaning behind the top five car colour choices in the UK:


 

‘The Bohemian Blues’ (25%)

It is the spiritual, calm and gentle Brits that are attracted to blue cars; definitely the kind of people who stick to the outside lane. Notting Hill lovey Kate Moss is a huge fan of chilling out in her relaxing and bohemian, open top blue sports car. 

 

‘The Red Devils’ (14%)

Speedy, masculine and outrageous types always opt for this car colour. Jamiroquai is known for his love of speedy red cars but does he also love paying the price of speeding tickets that come hand in hand with red models?

 

‘The (Wo)Men in Black’ (14%)

Mysterious types who don’t have a strong sense of identity often end up choosing a black car. The famously private George Michael owns many black cars… perhaps a way of masking his true personality? 

 

‘The Envious Greens’ (10%)

People nipping about town in a green motor tend to be cool and relaxed. The effortlessly cool Johnny Depp is a big fan of his green Porsche. 

 

‘The Willowy Whites’ (3%)

Shy and introverted types who are happy to spend life coasting the slow lane always go for the white models. The late great James Dean felt safe behind the wheels of his white sporty model. 

 

‘The Mellow Yellows’ (1%)

Happy-go-lucky types who go through life with a smile and enjoy short jaunts out on the road. British legend Rod Stewart is regularly spotted cruising around country lanes in his yellow motor. 

 

Colin Mathieson, sales director for fish4cars, said: ‘It is startling to see how much colour really does affect driver’s experiences on the road and it is something that we recommend our customers take into consideration when buying.’

 

Get more from Car Dealer

  • Premium stories
  • Used car data
  • Magazine early access
Register

Or Sign in

Related Posts

Electric car charging file photo via PA
News

Going electric could be next choice for almost three-quarters of European drivers, survey reveals

April 16, 2021
Nissan dealership
News

Nissan boss doesn’t rule out multi franchising sites, but ‘wouldn’t entertain’ sharing showroom space now

April 16, 2021
April 16 round-up: Dangerous wave on doorstep; Optimism over holidays; Mazda 6 Kuro edition
News

April 16 round-up: Dangerous wave on doorstep; Optimism over holidays; Mazda 6 Kuro edition

April 16, 2021
Pendragon used car operation
News

Pendragon hires AutoNation executive to lead its new used car operation as it takes aim at Cazoo and Cinch

April 16, 2021
New Mini Moke
News

Hendy Group opens order books for new ‘Mini’ Moke

April 16, 2021
Drive through coffee
News

Car dealers’ strangest test drives include trip to Old Trafford, drive through coffee and collecting dry cleaning

April 16, 2021

Want the latest news?

Sign up to Car Dealer's daily news email updates

Subscribe
Electrified vehicle registrations overtake diesels for the first time in Europe
News

What is stopping car buyers from switching to EV? Our exclusive White Paper reveals all

April 16, 2021
How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed
News

How many car dealerships does each manufacturer have in the UK? Car Dealerships Locations List 2021 revealed

March 12, 2021
Used Car Awards with Mike Brewer and James Baggott graphi
News

Who won what at the Used Car Awards 2020? Mike Brewer reveals our winning car dealers

March 12, 2021
Used Car Awards 2021 logo
Used Car Awards

Used Car Awards 2021 will be back in all their glory on November 29 hosted by Mike Brewer

April 15, 2021
The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon
News

The Newcomers: Here are the 10 electric car brands coming to a forecourt near you soon

March 30, 2021
Trophy Cars forecourt
News

Investigation: Meet the hyper-specialist car dealers making their money from weird and wonderful motors

March 12, 2021
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

February 10, 2021
BMW, Mercedes, Audi and Volvo, could they be sold under one roof?
News

Multi franchising: Premium brands rule out selling cars alongside rivals in same dealer – as others remain tight-lipped

March 11, 2021
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • UCA 2020
  • UCA 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards 2020
  • Used Car Awards 2021
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server 2