HARTWELL Southampton has created an innovative way to get women through its doors.
Offer a ‘car confidence’ evening, helping women be more aware of how to protect themselves against dangers on the road.
Basic mechanics were ran through, but advice was also given on personal self-protection. This ensures women are less likely to be stranded by the roadside – and, if they are, they’re less vulnerable.
The ‘Women in the Driving Seat’ car workshop evening is a response to fears of road rage incidents; the dealership brought along Karate instructor Grant Hicks and ex-Police chief inspector Vic Botterill to offer advice and tips.
Then it was to the Vauxhall dealer’s workshop, for training on how to change a wheel, deal with roadside emergencies, and check oil and fluid levels.
Linda Williams, a buyer for Barrett Homes, said: ‘Although I have been driving for nearly 33 years, I felt I needed a bit of a refresher course on what to do if my car broke down by the roadside. But now I feel I could cope with most situations.’
‘Hartwell Southampton’s Women in the Driving Seat evening was well organised and great fun too. I feel that I have learned something useful about my car today.’
The dealership is judging feedback on the evening, with public demand possibly leading to further events. An incentive worth looking into yourself? Certainly, the publicity alone it generated seems well worth it…