A new era for automotive retail
Thank you for visiting Automotive Transformation Group (ATG). You have been redirected to Keyloop, a global leading provider of automotive retail solutions.
Fusing talent and tech to form the next chapter in automotive tech.
Keyloop announced its acquisition of Automotive Transformation Group in May 2024. Since then, we’ve been combining our respective talent and technology to create a new offering – an intelligent, composable, connected automotive retail platform set to revolutionise the way we buy and sell cars.

What’s changed?
We’re bringing you closer to your consumers
This acquisition will enable us to enrich Keyloop’s Experience-First technology with consumer-facing engagement tools, helping to drive demand and make continual engagement easier throughout the ownership lifecycle. We can’t wait to bring you closer to your consumers with world-class products and a next-level experience.
Giving you access to more business intelligence
Like ATG, Keyloop has years of automotive DNA running through its veins. This means we’ll be able to further enrich our 4 billion interactions with operational data and deliver business intelligence and insight, that will help you make more informed, profitable decisions.
Advancing our product capabilities
We’ll deliver seamless integration between your web platforms, showroom systems and dealer management systems. This allows you to get a 360-degree view of your consumer and vehicles for optimum efficiency.
Streamlining your operation
Though our brand will evolve our mission is the same. We are and always will be dedicated to making car buying easy through the development of innovative, consumer-first digital, data and retention solutions. This mission complements Keyloop’s experience-first approach perfectly, and we’re excited to take you on this journey with us.
Supporting you is our priority
Though we may evolve our support processes over time, our commitment to you remains unwavering. We will continue to prioritise your needs and ensure you get the most out of our products. We’re proud of our customer satisfaction and we want it to continue! Head to our Help Centre if you need support with our products.
Stay connected
Industry insights
Follow Keyloop on Linkedin
Our new home on LinkedIn for the latest news and announcements. Alternatively check out our insights page for blogs and other insightful content, helping you stay one step ahead of the competition.
The Keyloop Blog
Your go-to source for thought leadership, insights, and product updates from the team at Keyloop. Join us as we navigate the dynamic automotive landscape, empowering you with the knowledge and strategies to thrive.
Do you have a specific query?
Your existing products are in safe hands with Keyloop. However, your Account Manager will always be on hand if you have any questions about the acquisition or the opportunities it presents. Alternatively, you can fill out this form and a member of the team will get back to you to discuss further.