Highly commended in this year’s Car Dealer Power category for Consumer Lead Generation 2026 was CarGurus.
The online marketplace has spent the past decade building a UK business focused not just on advertising stock, but on helping dealers make better decisions through actionable insights, strong support and products designed around real dealer needs.
Amanda Symonds, VP and UK managing director at CarGurus, told Car Dealer: ‘It’s something we are genuinely proud of. To be recognised as highly commended is a real honour, particularly because it comes from dealers in the market we serve every day.
‘What makes it especially pleasing is that it reflects the progress we’ve been making in the UK to support dealers with strong marketplace performance, high-quality partnership and practical tools that help them win more business.’
Symonds commented that awards voted for by dealers carried particular weight.
She said: ‘Awards like this matter because they give an honest signal that what we’re doing is resonating with our dealer partners.
‘They’re driven by dealer feedback, and in a competitive market that makes them far more meaningful because they reflect the real experiences dealers are having every day.’
Reflecting on the past 12 months, Symonds said it had been a year of strong momentum, with continued investment in data-backed products and insights for dealers.
‘We’re very optimistic about the road ahead,’ she added. ‘The UK automotive industry is evolving quickly and our job is to keep listening to our customers and providing new, innovative products and experiences that support car shoppers and dealers alike.’
W: dealers.cargurus.co.uk
T: 020 7072 2807





















