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Revealed: The 10 used cars that have seen the biggest asking price drops in 2026

  • Kia Ceed tops CarGurus’ list with average advertised prices down 26.6% since January
  • Land Rover Discovery has recorded the biggest cash reduction at £7,586
  • Premium SUVs and estate cars feature heavily among the 10 biggest fallers

Time 2:03 pm, October 15, 2026

The Kia Ceed, Range Rover Velar and Volvo V90 are among the used cars to have seen the biggest drops in average asking prices so far this year, according to new research.

Figures from CarGurus have identified the 10 models with the largest percentage declines in advertised prices since January, with each recording a fall of more than 20%.

The Kia Ceed tops the rankings, with its average asking price dropping by 26.6%, equivalent to £3,386, to £9,343.

It is followed by the Range Rover Velar, which has seen a 24.3% reduction, and the Volvo V90, down 24.1%.

However, the Land Rover Discovery has recorded the largest drop in monetary terms, with £7,586 wiped off its average advertised price since the start of 2026.

The figures show that premium SUVs and estate cars feature heavily among the biggest fallers, with three Land Rover models making the top 10.

Alongside the Discovery, the Range Rover Velar has seen its average asking price fall by £7,201 to £22,450, while the Range Rover Evoque is down £4,067 to £13,880.

Estate cars have also experienced some of the sharpest reductions among the models analysed.

The Volvo V90 has fallen by £6,556 to £20,681, while the Skoda Superb is down £4,452 and the Volvo V60 has dropped £4,701.

Other models making the list include the Seat Ateca, Hyundai ix35 and BMW 4 Series.

Top 10 used cars with the biggest asking price drops in 2026

  1. Kia Ceed – £9,343 (down £3,386 / 26.6%)
  2. Range Rover Velar – £22,450 (down £7,201 / 24.3%)
  3. Volvo V90 – £20,681 (down £6,556 / 24.1%)
  4. Skoda Superb – £14,149 (down £4,452 / 23.9%)
  5. Land Rover Discovery – £24,868 (down £7,586 / 23.4%)
  6. Seat Ateca – £13,613 (down £4,087 / 23.1%)
  7. Volvo V60 – £15,721 (down £4,701 / 23%)
  8. Hyundai ix35 – £3,810 (down £1,137 / 23%)
  9. BMW 4 Series – £17,130 (down £5,071 / 22.8%)
  10. Range Rover Evoque – £13,880 (down £4,067 / 22.7%)

The research highlights the potential savings available to buyers considering these particular models, although the figures reflect advertised prices rather than completed sales.

Chris Knapman, CarGurus UK editorial director, said: ‘Depreciation can be a used car buyer’s best friend, helping their budget go further.

‘From premium SUVs to spacious estates, buyers could find an opportunity to get more car for their money, with some highly desirable models now offering particularly compelling value.’

Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.



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