Car Dealer Power

CarGurus – Highly Commended Online Advertiser for Used Cars 2026

  • Dealers praise CarGurus after another year of innovation

Time 12:42 pm, July 14, 2026

CarGurus has been Highly Commended in the Online Advertiser for Used Cars category at the Car Dealer Power Awards 2026.

Dealers once again praised the online marketplace for its ability to connect retailers with in-market buyers, backed by data-driven insights, innovative products and dedicated customer support.

The firm impressed following another year of investment aimed at continuing to strengthen the tools and services it offers dealer partners and was only narrowly beaten to the main prize by the industry heavyweight of Autotrader.

Reflecting on what it means to be Highly Commended, Amanda Symonds, VP and UK managing director at CarGurus, said: ‘It is something we are genuinely proud of.

‘To be recognised as Highly Commended in both Consumer Lead Generation Provider of the Year and Online Advertiser for Used Cars Provider of the Year is a real honour, particularly because it comes from dealers in the market we serve every day.

‘What makes it especially pleasing is that it reflects the progress we have been making in the UK to support dealers with strong marketplace performance, high-quality partnerships and practical tools that help them win more business.’

The past 12 months have seen CarGurus continue investing in data-backed products, dealer insights and consultative support, while working closely with retailers to help them maximise their return on investment.

Looking ahead, Symonds said the firm is ready to ‘keep listening’ as it looks to stay at the top of a rapidly evolving corner of the market.

She added: ‘The UK automotive industry is evolving quickly and our job is to keep listening to our customers and providing new, innovative products and experiences that support car shoppers and dealers alike.’

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.



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