11:05 am, August 12, 2026
GardX has been appointed as Chery International UK’s vehicle protection partner, supporting the group’s rapidly expanding UK retailer network.
The partnership will see GardX deliver a comprehensive manufacturer-backed retailer programme, to more than 140 Omoda and Jaecoo retailers, 90+ Chery retailers and a further 30 Lepas dealerships.
The programme combines award-winning vehicle protection products, dedicated account management, retailer development, marketing support and digital enablement across the Group’s rapidly expanding UK network.
GardX was selected by Chery International UK for its established product range, OEM experience and strong track record in retailer support.
Working with many of the UK’s leading automotive manufacturers and retailer groups, GardX delivers vehicle protection programmes supported by dedicated account management, field teams, training, marketing resources and digital tools.
The new programme will bring this support to Chery International UK’s growing retailer network, helping retailers maximise the vehicle protection opportunity while providing a consistent experience for customers across the Group’s brands.
Victor Zhang, Deputy CEO of Chery International UK, said: ‘As we continue our sustained expansion across the UK, it is essential that our retailer partners have access to programmes that deliver genuine value for both their business and their customers.
‘Following a comprehensive evaluation process, GardX demonstrated an outstanding combination of product quality, industry expertise and retailer support.
‘Their approach goes far beyond vehicle protection, providing our network with dedicated account management, marketing support, digital capabilities and the experience needed to help our retailers succeed.
‘This programme has been designed to create a consistent, premium ownership experience across all of our brands while supporting retailer profitability and customer satisfaction. I encourage every Omoda, Jaecoo, Chery, and Lepas retailer to engage with the GardX team and take full advantage of everything this programme has to offer as we continue building one of the UK’s fastest-growing automotive groups.’
Billy Coutin, CEO of GardX Group, added: ‘Being selected by Chery International UK is a defining milestone for GardX and a tremendous endorsement of our products, our people and the retailer support model we’ve built over the past two decades.
‘What made this opportunity different was that Chery International UK wasn’t simply looking for a protection supplier; they were looking for a strategic growth partner capable of building a best-in-class retailer programme. That’s exactly what we are excited to deliver.
‘Together, we will support retailers with award-winning products, exceptional account management, digital enablement and continuous commercial support, helping them maximise every customer opportunity while delivering an ownership experience that reflects the ambition of one of the world’s fastest-growing automotive groups.’
Chery International UK includes Omoda & Jaecoo UK, which has a 5.7% market share, Chery UK with a 2.0% market share and from September 2, will include Lepas UK.
As the Group continues its UK expansion, the partnership with GardX establishes a scalable retailer programme designed to support long-term network growth, strengthen retailer performance and deliver a consistent, premium ownership experience across its entire UK retailer network.
Chery International UK retailers who would like to learn more about the new GardX Vehicle Protection Programme can contact the team at [email protected].