8:14 am, September 28, 2026
Mazda is targeting servicing work currently going to independent garages and fast-fit centres with a new scheme designed to bring older cars back into its franchised dealer network.
The Japanese carmaker has expanded its service plan offering to include out-of-warranty vehicles, with owners now able to sign up even if they did not originally buy their car from a Mazda dealer.
And the early signs suggest the initiative is attracting customers whose cars would traditionally have disappeared from the franchised network years ago.
Around 10% of Mazda’s new service plan sales since launch have been for vehicles aged over 10 years, with owners of 13-year-old MX-5 and CX-5 models among those signing up, the brand said.
The move is aimed at improving workshop retention and helping Mazda dealers establish relationships with owners who may previously have used independent businesses for their servicing.
Administered by eDynamix, the new Mazda Service Plan can be purchased through the manufacturer’s franchised dealers when buying a new or Mazda Selected approved used car.
For the first time, existing owners can also purchase a plan directly through Mazda’s UK customer website, opening up the scheme to drivers who have never previously dealt with the network.
David Wilson-Green, Mazda Motors UK’s director of customer service and aftersales, said attracting owners of older vehicles was central to the initiative.
He said: ‘Service plans have long enabled car buyers to fix the cost of scheduled servicing. Our latest plan extends that benefit to thousands of owners of older models, giving them access to Mazda-trained technicians in Mazda workshops.’
Mazda says it has introduced competitive labour rates for older vehicles in an attempt to make franchised servicing more attractive to cost-conscious customers.
Wilson-Green added: ‘Affordability is key to the success of this programme which is why we have ensured that owners of older cars are included and benefit from competitive labour rates.
‘Typically, these customers will be using independent garages and fast-fit centres, so we see this as a valuable way for Mazda dealers to build long term lasting relationships for both servicing work and future car sales.’
The scheme also includes an optional feature allowing customers to make additional monthly contributions towards unexpected replacement costs that fall outside their scheduled servicing plan.
Any unused money from those voluntary contributions can be reclaimed when the plan ends.
Mazda believes the expanded offering could help its dealers retain vehicles for longer while also introducing potential future car buyers to their businesses.
Wilson-Green said: ‘We know from some early successes how compelling the proposition is, with owners of 13-year-old MX-5 and CX-5 models now choosing to service their cherished cars within our dealer network.’