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Motorpoint sets out expansion plans after soaring profits in first half of the year

  • Motorpoint publishes results for first half of financial year
  • Profits rise by more than 80% as firm targets 120,000 vehicle sales per year
  • Bosses say ‘strong momentum has continued into the second half’

Time 9:06 am, November 11, 2026

Motorpoint has set its sights on selling more than 120,000 vehicles annually after announcing increased profits for the first half of the year.

The used car supermarket group has this morning (Nov 11) filed its H1 results via the London Stock Exchange, showing record retail volumes and sky-high profits.

According to the documents, the listed retailer made a profit before tax of £6.5m for the six months to September 30, up from 81% from £3.6m during the same period last year.

Revenue also increased by 6% to £686.7m, while retail sales rose 7.6% to 35,430 vehicles – significantly ahead of the wider used car market.

Including wholesale units, total vehicle sales increased by 8.2% to 51,270 units during the period.

The retailer attributed much of its improved performance to investment in its proprietary technology platform, MotoAI, which uses data, algorithms and artificial intelligence across vehicle buying, pricing, stock allocation and customer engagement.

Motorpoint said the technology had helped deliver a record metal margin of £1,266 per vehicle, up from £1,063 a year earlier.

Retail gross profit per unit also improved, rising from £1,349 to £1,431.

Meanwhile, EBITDA – the measure by which the Car Dealer Top 100 is ranked – rose by 19.9% to £16.3m.

Reflecting on the strong start to the year, CEO Mark Carpenter said: ‘I am pleased to report a strong first half as our technology-led strategy bears fruit.

‘Record retail volumes, up 7.6%, and gross profit growth of 11.9% demonstrate our continued outperformance of the used car market.

‘Our integrated platform is improving profitability per vehicle, delivering a record metal margin in the half and reducing customer acquisition cost.

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‘Our highly engaged team continues to give customers outstanding choice, value and quality.’

Looking ahead, Motorpoint has now set out medium-term ambitions to sell more than 120,000 retail vehicles per year, while operating between 30 and 35 sites.

That growth follows the opening of a new store in Leeds in July, which the company said was already trading ahead of expectations.


Despite this, Motorpoint has also closed its Ipswich branch since the end of the reporting period.

The group said its full-year expectations remained unchanged as the boss backed the firm to overcome continuing economic uncertainty.

Carpenter added: ‘The past few years have demonstrated that Motorpoint becomes more effective as it grows.

‘Every vehicle we buy and sell improves the data behind our next decision, and every new store we open plugs straight into that platform.

‘Leeds is already trading ahead of plan, and with a strong store pipeline we have the confidence to set clear targets for the next phase of our growth, including operating from 30 to 35 stores and selling more than 120,000 retail units a year.

‘Strong momentum has continued into the second half, and I am confident that Motorpoint is well positioned to keep growing market share and to deliver sustainable value for shareholders.’

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.



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