11:13 am, September 30, 2026
British brand Vauxhall has shown off a bold new look for its Griffin logo.
Revealed on the new STX Concept, the reborn Griffin logo has a more minimalist look than previous designs, and particular it loses the V-marked flag. It’s supposed to be more easily identifiable when illuminated, said the carmaker.
The change marks the 13th generation of the Griffin badge, and has been designed to work with Vauxhall’s illuminated ‘Vizor’ grille.
Mark Adams, Vauxhall design vice-president, said: ‘The Griffin emblem is instantly recognisable, with Vauxhalls seen on almost every street in Britain.
‘Having adorned our vehicles in different forms for more than 120 years, we wanted to retain its essential elements while streamlining it for the next generation of electrified vehicles.’
He added: ‘As the Griffin is now illuminated on the front of our latest models, this simpler design also makes it clearer and easier to identify. The new look is sharper, cleaner and fits perfectly with the next evolution of our Bold and Pure design language.’
Vauxhall first adopted the Griffin as its emblem in the early 20th century and it has undergone major redesigns since the 1920s.
The British brand even links the Vauxhall name and griffin emblem to the 13th century, when the griffin featured on the coat of arms of Sir Falkes de Bréauté, who owned land initially known as Fulk’s Hall.
The name evolved over time to become ‘Vauxhall’, and the Griffin emblem was used around the Vauxhall Pleasure Gardens built on the site of the hall. Later, Alexander Wilson, the founder of Vauxhall Ironworks, decided to take this as the name for his new company in 1857, which evolved in Vauxhall Motors in 1907.
The STX Concept will make its debut at next month’s Paris Motor Show, and the new logo will be deployed across dealers over the next few years.