7:05 am, September 18, 2026
TekCor4 is a leading automotive data and digital marketing agency, helping over 2,000 UK motor retailers improve the effectiveness and efficiency of their sales and aftersales communications.
Drawing upon data from OEMs, the retailer’s own back-office systems and relevant third parties such as the DVLA, TekCor4 automates the creation and distribution of personalised, carefully timed, mobile-optimised customer communications – including email, SMS, and social media messages – that improve conversion, satisfaction, retention, and reputation.
Campaigns built using TekCor4 solutions use advanced automation functionality to engage with thousands of individuals in a hyper-targeted, highly productive, cost-effective and measurable way. By automating outreach and reminders, dealership staff can focus on higher-value tasks and conversations, while still offering customers and prospects a more personalised experience.
For communication via social media channels, TekCor4 can provide tactical, campaign-specific support, or a fully managed outsourced service encompassing everything from researching and publishing content, to training dealership staff on what and how to post. All activity is detailed and measured in TekCor4’s online reporting suite, demonstrating how best to maximise every opportunity.
TekCor4’s primary solution is VoiceBox CXP, an advanced customer contact platform designed specifically for automotive retailers, developed in-house by a team with first-hand experience of operating in the motor retail sector. Significantly, it is the only auto-specific customer management platform that deploys AI-driven digital marketing communications for both sales and aftersales.
Each retailer client has a dedicated TekCor4 account manager, always on hand to discuss strategy and shape tactical campaigns to ensure the best outcomes.
No lead left behind
Another easy way for retailers to avoid lost revenue is to ensure every lead is logged correctly, tracked and followed up. Given the vast number of enquiries a typical retailer receives, lead management can easily become an arduous task without automation.
VoiceBox Sales, a TekCor4 solution, equips retailers with strategy and automation to improve conversion and aid retention, offering a range of AI-powered messages that can be set up by the retailer’s account manager, with customisable trigger points that are individual to each retailer. In the first half of the year, this system managed the heavy lifting of over 720,000 enquiries on behalf of UK retailers.
Evidence of the software’s success is seen in the sales follow-up emails, which are set to contact all potential customers who place an enquiry. These automated emails act as an effective method to keep active leads engaged until they reach a point where the sales team can take over.
Stock Alerts – an automotive-first exclusive to TekCor4 – automatically issue AI-powered personalised emails to identified prospects, offering updates on new in-stock or recently reduced vehicles that are similar to the one they originally enquired about. These alerts are not just one-way; retailer teams are instantly notified of any customer interactions to prompt a sales follow-up.
Stock Alerts can also be sent following a workshop visit to encourage aftersales customers into the sales cycle, allowing them to value their car or offering vehicles that are similar to the one that they already own, but newer or with lower mileage.
For enquiries that lapse and become ‘lost’, likely due to time constraints or unavailable stock, retailers can activate automated Lost Sales emails to re-engage and capture qualitative insight into why the sale hasn’t yet progressed.
With an average open rate of 61% and an average click rate of 17% across the first half of 2026, sales enquiry follow-up emails are incredibly effective at keeping customers in the sales funnel, without placing additional workload on the sales teams. YTD, VoiceBox Stock Alerts and Lost Sales messages have contributed directly to over 25,000 sales conversions across almost 480 rooftops. This equates to 52 additional sales per rooftop, with a cost per sale of £54 and average additional profit per rooftop of £65,320.
How social media can maximise pre-enquiry visibility
In addition to supporting proactive and reactive email and SMS campaigns, lead management can be supported via social media advertising. Targeting prospects through social media is a rich opportunity for retailers to remain front of mind with potential car buyers. A recent consumer survey commissioned by TekCor4 showed that nearly half (46%) of car owners would be more likely to stay in touch with a dealership that places relevant and targeted adverts on the social media platforms they use.
Measuring the success of social media campaigns can be a labour-intensive process, and accurate attribution can be problematic. TekCor4’s in-house developed Offline Conversions reporting tool helps retailers better plan their social media spend on Meta platforms (Facebook and Instagram) by attributing inbound leads to specific campaigns and then tracking associated sales conversions.
One simple way for retailers to cement their position across social media is through targeted adverts, using TekCor4’s SocialStock tool. This automatically draws live data from the retailer’s website to deliver personalised adverts to an individual’s Meta feed. These campaigns can be based on specific conquest audience criteria defined by the retailer, or through remarketing tracking pixels to reach those who have previously visited the website.
A personalised touch to protect ROI
An added benefit to retailers using TekCor4 is that their account manager is always available to answer any concerns and flag any potential improvements in a retailer’s marketing efforts. This can range from bespoke targeting recommendations to repositioning triggers and message setups if they are underperforming. This is in line with a ‘fail fast’ approach, where retailers can quickly see early results of campaigns and then pivot to improve.
At TekCor4, we recommend that retailers define clear and measurable outcomes, such as tracking conversion rates to monitor campaigns and by recording the impact of automation on business performance and efficiency. This helps retailers track and measure the results achieved from their marketing efforts so they can fine-tune their approach and maximise return on investment.
- W: tekcor4.com/solutions
- T: 01727 733 800
- E: [email protected]
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