9:10 am, November 20, 2013
FRENCH firm Peugeot is full of confidence with its new 308 hatchback as it believes the car will be a cracking used car proposition.
A new pricing structure and improved build quality will see uplifts in residual values for the 308, Peugeot believes.
Neil Moscrop, director of sales at Peugeot, told Car Dealer: ‘One of the biggest improvements to the 308 is the change in residual values.
‘Peugeot currently sits second to Volkswagen by less than four per cent in the used car market and this is just by improving the quality and efficiency of our cars.’
Lead attribute engineer on the 308, Ben Hindley added: ‘After three years or 60,000 miles of driving, we can guarantee that the new 308 will be like brand new, therefore keeping used sale prices higher.’
While the improvements in quality will strengthen the 308’s values in the second-hand market, its price-tag on the new car forecourt will also be very appealing to both loyal and new Peugeot customers.
In fact, the new 308 will sit at roughly £1,500 cheaper than the current model.
‘On average, the current 308 model is £2,000 cheaper than the VW Golf and the new model will have an even lower list price starting from just £14,495,’ said Moscrop.
‘Our strategy is customer-biased, so in the modern day of buying where buyers go online to compare cars and prices, we know we’ll come out on top.’
He added: ‘Due to the bigger specification, we predict that 65 per cent of sales will be conquest, while we also anticipate to enjoy a 40 over cent increase in sales over the current car.’
