The addition of Lamborghini Pangbourne provides a total of six UK dealerships for HR Owen, the UK’s largest luxury car dealer. Located west of Reading, the new CI-compliant showroom will serve an important region on the M4 corridor and will formally open later the year.
The dealership will join HR Owen’s Lamborghini locations in London and Manchester.
HR Owen, who operate franchises in the prestige and specialist car market, can trace its roots back to its formation by Harold Rolfe Owen, who opened a dealership selling Bentley and Rolls-Royce cars in 1932.
The UK is Lamborghini’s third largest market by volume behind the USA and China. Its current range features the flagship V12 Aventador LP 700-4 coupe and Roadster and the V10 Gallardo and throughout 2012, Lamborghini increased deliveries to customers worldwide by 30%.