12:20 pm, August 28, 2026
Subaru dealers across the UK are to begin handing out free prostate cancer PSA testing kits as part of a new initiative aimed at encouraging more men to take an active interest in their health.
From August 26, men aged 50 and over visiting any of Subaru UK’s 54 sales dealerships will be able to collect a complimentary take-home test, funded by the manufacturer.
The kits will be available discreetly and can be collected anonymously, with users carrying out a pin-prick blood test at home before sending the sample to an accredited laboratory.
Results are often available the following day and come with a doctor’s report explaining what the PSA reading could mean and whether further medical advice or investigation may be appropriate.
PSA – or prostate specific antigen – testing cannot diagnose prostate cancer on its own, and Subaru are encouraging men to understand both the benefits and limitations of the test before deciding whether to take one.
However, raised PSA levels can be an indication that further investigation is needed, with Subaru hoping that making the tests readily available at dealerships could encourage men who may otherwise put off speaking to a doctor.
The initiative also has a clear connection with the demographic visiting car showrooms, with Subaru pointing out that the average UK new car buyer is aged over 50.
Lorraine Bishton, managing director of Subaru UK, said: ‘The average age of a new car buyer in the UK is over 50. There are also many visitors to Subaru dealers who have husbands, brothers, fathers or grandfathers, who may fit the profile of men considering a PSA test.
‘Making kits available in our dealerships is an easy way to pick up a test discreetly, for men who may consider themselves at risk or are reluctant to make a testing appointment.
‘The numbers affected by prostate cancer are significant, but studies suggest that catching the condition early can considerably improve the chances of a positive outcome.’
Prostate cancer is the most commonly diagnosed cancer among men in the UK, with around 58,000 new cases and approximately 12,300 deaths each year, according to figures cited by Subaru.
Current guidance cited by the company says men should be given balanced information about PSA testing before making their own decision, with informed men aged 50 and over able to request a test and earlier discussions recommended for some people considered at higher risk.
Dr Alasdair Scott, of Selph who makes the tests, added: ‘PSA testing can’t provide a diagnosis, but it can provide an important early indication of prostate cancer risk.
‘By making PSA testing available through its dealer network, Subaru UK is helping more men take a proactive step towards understanding their prostate health and seeking further medical advice where needed.
‘Like any screening test, PSA testing has benefits and limitations, so it’s important that men understand these before deciding whether to test.
‘Initiatives like this can help men make an informed choice and can reach people who might not otherwise consider testing.’
The free kits are now available across Subaru UK’s 54-strong sales dealer network.