10:04 am, September 8, 2026
Car dealers have until the end of today to win an iPhone 17 by having their say on how much consumers trust the motor trade.
Launched in conjunction with Cazoo, Car Dealer’s special Dealer Trust survey has been running for the last three weeks, aiming to find out what dealers really experience on their forecourts when it comes to consumer confidence.
The survey takes around two minutes to complete and is open to dealers and motor trade professionals via SurveyMonkey.
We are even selecting one respondent will be selected at random to receive an iPhone 17 worth almost £800.
To be eligible for the prize draw, participants must provide their email address at the end of the survey. The address will not be shared with anyone unless it is needed to contact the winner about the prize.
Encouraging retailers to take part, Car Dealer editor-in-chief James Baggott said the survey has been giving dealers the chance to have their say on an issue that has long been associated with the industry.
‘There’s a lot said about whether consumers trust car dealers, but we want to hear directly from the people working in dealerships every day,’ he said.
‘If you’ve ever had a customer question your honesty, or equally had someone thank you for giving them a great buying experience, we want to know about it. It only takes two minutes – and you could win an iPhone 17 for taking part.’
The survey is running alongside polls in Car Dealer’s Breaking News WhatsApp groups, with the findings set to provide a snapshot of how the trade views consumer trust.
The results will be published by Car Dealer once the survey closes.
Take the Dealer Trust Survey before it closes
The poll comes after Cazoo launched its new ‘Honestly, Finally’ new campaign, aimed at building trust in the motor trade and ‘reducing friction in used car searches’.
Cazoo found that 25 to 34-year-olds were among the most distrustful when it comes to buying a used car in a survey it carried out of 2,000 consumers.
Cazoo’s Lucy Tugby said: ‘Our ‘Honestly, Finally’ brand platform addresses the frustrations and anxieties many consumers, especially younger buyers, experience when purchasing a used car.
‘It often feels like the used car search process wasn’t built to serve buyers. And it wasn’t really built to serve dealers either. It’s time we stop pretending these issues don’t exist.
‘The first step is to reclaim consumer trust, which is why we’ve built our new brand platform around complete transparency. We’ve not fixed the market yet. But we’re committed to building, step by step, a platform with nothing to hide.
‘That means giving buyers a better view of what sits behind a listing and being clearer with dealers about what good looks like.
‘We also believe great dealers should be recognised and celebrated and on Cazoo we want to make sure they get the visibility and opportunity they deserve. When dealers are better supported, buyers benefit too, creating a healthier, more effective car search experience.’
The survey closes today, so dealers have until midnight to give their views.