11:18 am, August 24, 2026
Genesis has expanded its UK dealer network with the opening of a state-of-the-art new showroom in Cannock.
The luxury brand has signed a new partnership with Car Dealer Top 100 firm, Brindley Group, which has already began welcoming customers to the West Midlands dealership.
The showroom is now fully up and running, offering both sales and aftersales facilities to customers across the region.
As well as a stylish glass-fronted showroom, The Delta Way location also boasts a dedicated customer lounge designed around the brand’s Korean hospitality concept, ‘Son-nim’.
It joins dedicated Genesis sites in Surrey and Glasgow, as well as a number of other locations which are shared with sister brand, Hyundai.
Ben Sargeant, director of Genesis and customer strategy at Genesis Motor UK, said the opening was another step in the outfit’s plans to expand its dealer network.
‘We are proud to open our Genesis Cannock retailer and this marks an additional milestone in the rollout of our dealer business model,’ he said.
‘With our expanding network in the region, we are able to provide enhanced brand experience and customer touchpoints for Genesis to showcase our exemplary range.’
Brindley Group managing director Che Watson added: ‘We are delighted to open our dedicated Genesis Cannock showroom and bring this exciting premium brand to customers in the West Midlands.
‘The new showroom has been designed to reflect Genesis’s world-class customer experience and our dedicated Genesis team are here to welcome customers wishing to learn more.’