6:19 am, August 15, 2011
WINNER – Mobil 1
HIGHLY COMMENDED – Castrol
HIGHLY COMMENDED – Total
SELLING top-up packs of oil is a great way for dealers to add a healthy chunk of cash to their bottom line.
Offering a litre bottle of oil to keep in the boot of customers’ cars can make a real difference to aftersales departments’ performance, but they need your help.
A good lubricant company provides excellent point-of-sale material, displays and literature that explains the benefits of using their brand of liquid gold over their competitors. Our winner, who was praised by our respondents as providing ‘first-rate products and service’, is Mobil 1.
Our two highly commended winners were both said to offer their dealer partners a service to be proud of and were praised for their ‘competitive pricing’ and ‘excellent service’. The gongs went to Castrol and Total.
