Digital marketing innovator Search Optics arrives in the UK

Time 10:44 am, March 30, 2016

SEARCH Optics, a leading global digital marketing provider with expertise in the automotive industry, is launching in the UK.

Founded in San Diego, California, in 1998 and headquartered in Detroit, it has become a world leader in smart website design and performance and online lead generation, as well as location-based and demand-generation solutions that integrate with the latest mobile technology.

Search Optics will have a stand at CDX at Silverstone on May 24 and is using the event to introduce itself to the UK market. The company has appointed David James as its UK managing director.

With more than 15 years’ experience in the automotive industry, most recently as head of OEM relationships at Manheim Retail Services, James brings a wealth of knowledge to Search Optics’ UK operations.

Search Optics, which has its UK headquarters in Milton Keynes, says its strength not only lies with its technology and expertise, but with a hands-on approach that provides clients with a human and customer-oriented focus.

It is the only online marketing firm that has more than 1,100 Google accreditations and was awarded the 2015 Google Premier SMB Partner Mobile Champion Award in North America.

The company has global operations and corporate offices in six other countries: Australia, Brazil, Canada, Ireland, Mexico and the United States.

Its UK launch will help build its global portfolio and further relations with some of world’s biggest automotive manufacturers and dealer groups.

David Ponn, Search Optics’ global CEO, said: ‘Our growth in the global marketplace has been exponential, and through this we have developed products and knowledge that we know will benefit other countries and clients.  The UK offers us a great opportunity to work with some of the industry’s leading brands while continuing to develop our solutions to meet new market demands.’

David James said: ‘At Search Optics, I can use my experience to help a market leader enter and grow its business within the UK. We get to know our clients in person and understand what works in their world.

‘We will provide a customised strategy which we will actively manage ensuring our customers are getting the most out of their marketing investments.’

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Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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