‘Infiniti4U’ roll out

Time 3:12 am, January 5, 2011

infiniti_piccadillyINFINITI has joined forces with Dealerweb to roll-out ‘Infiniti4U’ to its growing UK dealer network.

The showroom and enquiry management system designed to help dealers to sell more cars more profitably, was selected by Infiniti in 2008 to create a bespoke showroom solution.

Over the last two years, the system has been rolled out across the entire Infiniti Europe network under the unique branding of ‘Infiniti4U’.

‘Infiniti4U’ is a franchise standard, with Infiniti utilising the tools within the system to measure sales process effectiveness throughout their entire European network. The system is also used for the distribution of centrally generated leads to the network, and crucially reporting back up-stream on the outcomes against those leads.

Dealerweb’s managing director, Martin Hill, said: ‘As more Infiniti Centres open in the UK, we are delighted to be supporting them by providing our unique solution, ‘Infiniti4U’.

‘We will be working closely with Infiniti as Centres continue to roll out across the UK to ensure that sales staff and management alike are taking full advantage of the tools within the system to convert enquiries and leads into sales.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

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