SSANGYONG has reduced its retail parts prices by an average of 40 per cent. The move comes as part of the comprehensive review of the SsangYong franchise by Koelliker UK the new UK distributor.
The review has also greatly improved parts availability, with a big rise in first time pick rates. And at the same time, menu servicing has been introduced to ensure that costs of ownership remain competitive.
Doug Lincoln, KUK’s aftersales director, said: ‘Our review showed that we needed to reduce retail parts prices and we have done that by an average of 40 per cent, with many service and body repair parts dropping by even more.
‘But we have also maintained dealer margins while making costs of SsangYong ownership much more competitive against our mainstream competitors.
‘Dealer orders and parts stock levels have improved and so have customer service levels and satisfaction. Service departments can now quote very competitive service prices and dealers have a positive story to tell about costs of ownership.’
KUK is part of Gruppo Koelliker, a long-established private Italian company that also distributes SsangYong in Italy, Austria and Hungary as well as Mitsubishi, Kia and Hyundai in Italy.