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Subaru appoints new UK MD as part of major management reshuffle

  • Subaru appoints Pat Ryan as UK MD as part of management reshuffle
  • Kevin Hilliard joins as brand director for UK and Ireland
  • Bryan Cliff appointed as the firm’s events and PR manager

Time 12:52 pm, December 3, 2021

Subaru has appointed a new managing director as part of a major management reshuffle.

Pat Ryan arrives in the UK with a wealth of experience, including a stint as MD of Citroen in the Republic of Ireland from 2017.

During his time in the Emerald Isle, he also worked as head of the Subaru operation in Ireland, having been appointed in 2019.


Before joining Subaru, he spent seven years with Volkswagen Group in Ireland, where he held numerous senior roles.

On his latest appointment, Ryan said: ‘Subaru is a superb brand with a great team and dealer network, we are already making it stronger with some fantastic products coming along that will give Subaru an even broader appeal.’

Elsewhere, Kevin Hilliard joins Subaru as brand director (Subaru UK & Subaru Ireland).

Hilliard has worked in the automotive industry for 38 years and has enjoyed stints with several dealer groups, manufacturers and distributors.


He said: ‘Subaru has one of the most loyal customer followings of all the mainstream brands.

‘The last couple of years have proved challenging for all manufacturers but the future is looking very bright for Subaru with a new vehicle and model enhancements across the range.’

The shake-up also sees Bryan Cliff appointed to the position of events & PR manager, taking on the responsibility for all aspects of the events & PR operations, including media inquiries and press fleet management, along with the Subaru events activities.

With more than 24 years of experience in the automotive industry, Cliff has spent much of his career with Vauxhall Motors in the UK, fulfilling numerous roles, including his most recent position as events manager.

Commenting on the appointment, Ryan said: ‘Everyone here at Subaru UK is very much looking forward to welcoming Bryan to the team.

‘He brings a wealth of wide-ranging experience to the position and will only enhance what is already a fantastic team.’

Cliff said: ‘This is an extremely exciting time to join such a prestigious company with a brand-new model coming in 2022.

‘The announcement that Subaru will be entering the electrified market with the all-electric Solterra is just another reason to join this much-loved brand.’

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.

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