MANHEIM sold more than 850 vehicles for Marshall Motor Group in a single week this month as part of a hugely successful mega-week event.
The five-day event saw more than 1,100 high-quality vehicles from Marshall Motor Group go through Manheim’s auction lanes.
More than 1,900 buyers registered for auction events at Manheim’s Bristol, Wimbledon, Colchester, Northampton and Mansfield centres, or logged on to buy through Manheim Online.
Across the week, Manheim sold 853 vehicles, beating its previous mega-week record of 815, and achieving a combined sales value of £4.6 million.
Jon Head, commercial director at Marshall Motor Group, said: ‘We hold mega-week events twice a year at Manheim as part of our stock disposal strategy, and there’s always a real feeling of anticipation in the run-up to the events.
‘We’re delighted to have broken our record for the number of vehicles sold in a week, a great achievement given the market conditions.’
Peter Bell, managing director of Manheim, said: ‘The success of this mega-week is testament to a great partnership between Manheim and Marshall Motor Group, and I’d like to congratulate everyone that worked to organise and manage the event.
‘Buyer engagement is key to the success of an initiative like this, and I’m extremely pleased with the number of customers that attended online and in person – a great testament to a successful marketing campaign.
‘We pride ourselves on going over and above for our clients, and the mega-week is just one example of an innovative way to connect buyers with high-quality stock.’