News

Price rises ‘slipped in’

Time 11:12 pm, January 18, 2011

renault-specialist-performance-dealersTWO thirds of manufacturers increased their new car list prices additionally to the VAT increase CAP has revealed.

The car pricing experts discovered that two out of three manufacturers increased basic list prices by more than the additional VAT figure in January, raising average prices by £142.74.

CAP new vehicle data manager, David Saville, said: ‘Historically, tax-driven changes to car manufacturer price lists have often been used as an opportunity by manufacturers to realign their ranges and push through additional price increases.


‘The latest change to 20 per cent VAT in January was no exception. In summary two thirds of the manufacturers appear to have slipped in basic list price increases of an average of £142.74 alongside the VAT rise.

‘One third of manufacturers have decreased their basic list prices by an average of £108.73. Therefore the net effect across a sample of 4,966 model variants was an average increase in January of £66.31.

‘When the additional 2.5 per cent of VAT is applied, this represents an average new price increase of £79.57.


‘Drilling down into the detail, European manufacturers have applied the heaviest increases, whereas Japanese and Korean manufacturers have made minimal adjustments averaging around £10, meaning the main change their customers will see is the 2.5 per cent VAT increase.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large from 2014 and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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